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Ascott bolsters African expansion with Morocco properties

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The Ascott Limited, a leading serviced apartments group, is solidifying its presence in Africa after signing two properties in Morocco as part of its Middle East, Africa and Turkey (MEAT) portfolio.

Citadines Racine Casablanca and Citadines Connect Belvedere Casablanca will add 183 keys to Ascott’s existing MEAT portfolio, in line with the group’s expansion plans in the region.

Ascott entered into a management agreement with Life Square, a leading real estate developer in North Africa, to launch its first property in the country: Citadines Racine Casablanca in Q2 of 2022.

The firm is also partnering with one of Morocco’s most well established real estate conglomerates, Chrifi Alaoui Immobilier SARL to launch Citadines Connect Belvedere Casablanca.

The property, slated to open in 2023, will mark the first ‘Citadines Connect’ brand in the MEAT region, a company spokesperson said.

Ascott’s Regional General Manager for the Middle East, Africa, Turkey and India Vincent Miccolis said: “With a growing demand for serviced residences and the absence of internationally branded apart-hotels in Morocco to meet the demands of international corporate travel, we are delighted to introduce Ascott’s award-winning brand, ‘Citadines’ in Casablanca, to contribute to the country’s growth in tourism and boost the city’s hospitality supply standards.”

“We partnered with Life Square and Alaoui Group as they have the regional insights and experience which is an essential component we look for in our partners, to better understand and service guests in the region,” Miccolis added.



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