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FIFA launches awareness campaign on mental health

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Amarachi Okeh

FIFA has launched a campaign to raise awareness of mental health issues and encourage people to seek help.

The campaign tagged ‘#ReachOut’ was launched in collaboration with the World Health Organisation and the Association of Southeast Asian Nations.

The campaign, according to FIFA is aimed at underlining the importance of greater awareness around mental health.

The campaign, which also has the support of leading athletes, hopes to encourage people to achieve better mental health daily.

At the launch of the campaign, FIFA president, Gianni Infantino, said, “This campaign is very important in raising awareness about mental health conditions and encouraging a conversation which could save a life. “In FIFA’s Vision 2020-2023, we pledge our commitment to make football work for society, and I thank the players and Ms. Enke, who have contributed to this important initiative.

“Depression and anxiety affect rising numbers of people worldwide, and young people are among the most vulnerable. Having a conversation with family, friends or a healthcare professional can be key.

“FIFA is proud to launch this campaign, supported by the World Health Organisation and ASEAN to encourage people to #ReachOut.”

On his part, the Director-General of WHO, Dr. Tedros Adhanom Ghebreyesus said, “As the COVID-19 pandemic continues, it is as important as ever to look after our mental and physical health.

“WHO is delighted to support the #ReachOut campaign, spearheaded by FIFA to encourage people to talk about their mental health.”

The campaign video features athlete legends, current players, and special guests, who have lent their support to the mental health campaign.

According to the statement by the WHO, the campaign will be shared on FIFA digital channels with multimedia toolkits provided to the 211 FIFA member associations and to media agencies to facilitate dissemination and use.

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