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Ghanaian e-commerce startup, Plendify, launches B2B digital marketplace

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Pan-African marketplace for manufacturers and suppliers of commercial products, Plendify, has launched a B2B e-commerce platform to facilitate customers’ access to wholesalers, manufacturers, exporters and importers.
The B2B marketplace was built to reduce the inaccessibility and difficulty local and international buyers face in reaching African suppliers for goods in bulk.

Buyers within and outside Africa, including the African diaspora, can now purchase products in wholesale or retail quantities from local manufacturers, suppliers and wholesalers, without encountering obstacles.

Launched in 2020, the startup has its branches across

Canada, Ghana, Rwanda and Ivory Coast. Its founders include Beau Sackey, Michael Manirakza and Roger Vandomme, who have garnered skills in business, finance, data science and technology over the years.

The platform provides a business directory of suppliers in Africa and buyers can receive quotes directly on the platform. It also allows bulk sales and purchase for suppliers who seek to make further sales.

According to Michael Manirakiza, one of the co-founders, Plendify, since its inception, has signed up over 1,000 suppliers, including Vitamilk, Bel Aqua and Tika Mall in Ghana.

“This has given local buyers a wide variety of choices of high-quality products in major categories such as food and beverage, homeware and appliances, and building and construction,” he said.

Also stating the ease users will enjoy from the development, he pointed out that: “This relatively new platform enables those in the diaspora now to enjoy access to these previously hard to reach suppliers. Buyers can now pay with their international cards and track their local deliveries directly in the app or website from anywhere in the world.”

The startup seeks to create an environment where other African countries will be linked, making it possible for commercial activities to be done globally with brands across the continent.

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